Yellow journalism refers toA. the effort to lure audiences by reporting on sensational topics.B. media that focus solely on sports.C. accepting...

The key word to describe "yellow" journalism is "exaggeration."  A true reporter not only reports what happened, but presents the material without blowing it up to a more important story than it really is ("The death of the zoo's penguin is further proof of global warming"); using false logic to mislead the reader into untrue implications of the news ("The alleged killer was known to use marijuana"); or sensationalizing the news to attract the prurient reader ("The victim was found with her ample bosom exposed").  Consequently, the "closest to correct" answer is (a) sensationalizing the news.  Answer (c) implies that the reader recognizes the deviation from the truth, and is the "guilty" party for allowing it to occur.  "Yellow" journalism is an accusation aimed at the reporter, not at the reader.