In his 1964 book One-Dimensional Man, Herbert Marcuse argues that social repression in both the West and the Soviet Union led to a similar limitation in thoughts and behaviors in both societies. The world becomes "one-dimensional" through the repression of opposition and restriction of critical thinking. Marcuse argues against positivism in the social sciences and supports "negative thinking" as resistance to positivist ideology. His text focuses especially on critiques of capitalism. Under capitalism, according to Marcuse, people operate like cogs within the machinery of the economy, working long hours in order to buy the newest available consumer products. He argues against consumerism, commodification, and a culture that encourages people to dedicate an unhealthy amount of time and energy to work in order to purchase new items for consumption. According to the text, all aspects of life under capitalism become dominated by the driving force of the economy, and people lose the dimensions of life that allow them individuality and humanity. He compares this to social repression within the Soviet Union, which similarly used the state to limit the capacity of people to think critically or act individually.
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